Company Logo Analysis

Company Logo Analysis (Opinion)

Company logo: McDonald’s Corporation

Target audience: Limited counter service customers, family friendly fast food restaurant

Successful strategy, why: Slogan “I’m lovin’ it” has been associated with happiness and quality. The company has been successful at branding the slogan and the brand. The logo originated from the shape of the curved signs the founder would use to promote the restaurant. The simple design is easy to remember, iconic and international.

Color choices, style: Warm colors (yellow, red, orange). These colors induce hunger and comfort feeling

Source: http://www.mcdonalds.com/us/en/home.html

 

Company logo: Puma

Target audience: Professional athletes, sport enthusiasts

Successful strategy, why: The puma is the fastest animal in the kingdom. Therefore is no surprise that the company advertises speediness, agility and freedom. The logo is successful, as well as visually pleasant. It is both masculine and feminine. In my opinion, it’s a perfect balance between power and grace.

Color choices, style: Simple one color: black, red or white

Source: http://us.puma.com/en_US/home

Company logo: Apple

Target audience: Innovation  enthusiasts

Successful strategy, why: The simple, friendly design makes the product seen easy to use and available to all ages.

Color choices, style: The color choices from the company are simple, neutral: black, white, platinum, gold

Source: http://www.apple.com/

Company logo: Bacardi

Target audience: Legal age drinkers

Successful strategy, why: Bacardi’s distinctive bat in the logo was inspired by the origins of the liquor: Caribbean Islands. These islands were presumed to have wild life, virgin territories, and adventurous opportunities for those brave enough to explore them. The logo is effective because it symbolizes strength, valor and a hint of attractive mystery.

Color choices, style: Warm, dark colors including red, black, gold and white

Source: http://www.bacardi.com/us/lda

Company logo: CBS Network

Target audience: TV viewers, family oriented channel

Successful strategy, why: The logo is created by simple shapes (rectangles, circles, and ovals) that together depict a human eye. It is consistent with the business because CBS is a TV broadcasting network. I believe it is easy to recognize what the company does.

Color choices, style: Simple one color: black, blue or white

Source: http://www.cbs.com/