Complex Illustration

Exquisite Corpse: Fred's Hobby

Final Company Logo

Healing by Dreaming Foundation

Non-for profit organization that would connect companies and patients from hospitals and assisted living homes.  Through extended stays in hospitals and constant pain, patients become depressed and loose fighting spirit. This is when Healing by Dreaming would come in. It would grant a dream, including a special meal, a possible day trip (when approved by health provider), a therapy animal visit, or a spa service. Companies would gain the opportunity to engage with the community and patients would benefit from a wish. 

Target market: Long stay hospitalized patient, geriatric patients, pediatric patient, and seniors in assisted living homes. 

Lotus Caligramme

Company Logo Analysis

Company Logo Analysis (Opinion)

Company logo: McDonald’s Corporation

Target audience: Limited counter service customers, family friendly fast food restaurant

Successful strategy, why: Slogan “I’m lovin’ it” has been associated with happiness and quality. The company has been successful at branding the slogan and the brand. The logo originated from the shape of the curved signs the founder would use to promote the restaurant. The simple design is easy to remember, iconic and international.

Color choices, style: Warm colors (yellow, red, orange). These colors induce hunger and comfort feeling

Source: http://www.mcdonalds.com/us/en/home.html

 

Company logo: Puma

Target audience: Professional athletes, sport enthusiasts

Successful strategy, why: The puma is the fastest animal in the kingdom. Therefore is no surprise that the company advertises speediness, agility and freedom. The logo is successful, as well as visually pleasant. It is both masculine and feminine. In my opinion, it’s a perfect balance between power and grace.

Color choices, style: Simple one color: black, red or white

Source: http://us.puma.com/en_US/home

Company logo: Apple

Target audience: Innovation  enthusiasts

Successful strategy, why: The simple, friendly design makes the product seen easy to use and available to all ages.

Color choices, style: The color choices from the company are simple, neutral: black, white, platinum, gold

Source: http://www.apple.com/

Company logo: Bacardi

Target audience: Legal age drinkers

Successful strategy, why: Bacardi’s distinctive bat in the logo was inspired by the origins of the liquor: Caribbean Islands. These islands were presumed to have wild life, virgin territories, and adventurous opportunities for those brave enough to explore them. The logo is effective because it symbolizes strength, valor and a hint of attractive mystery.

Color choices, style: Warm, dark colors including red, black, gold and white

Source: http://www.bacardi.com/us/lda

Company logo: CBS Network

Target audience: TV viewers, family oriented channel

Successful strategy, why: The logo is created by simple shapes (rectangles, circles, and ovals) that together depict a human eye. It is consistent with the business because CBS is a TV broadcasting network. I believe it is easy to recognize what the company does.

Color choices, style: Simple one color: black, blue or white

Source: http://www.cbs.com/

My artistic side

Maria Alejandra Ibarra

I am a senior international student majoring in International Business and Finance. I was born and raised in Mexico City and my first language is Spanish. I enrolled in this class to learn how to use digital tools when creating artistic images. ART210 is my first art course in my college experience. I have beginners skills in Adobe programs and very limited artistic abilities. However, I expect to gain confidence and skills from this course. 

I enjoy baking, cooking, watching movies, and taking my dog on walks. I am hoping this course will develop my artistic side a bit.

Logo Sketches